The 40 most powerful alcohol brands in the world

Estudo mostra quais são as Study shows which are the most powerful brands of spirits, wines and champagnes in the worldde bebidas destiladas, vinhos e champanhes mais poderosas do mundo

• 1. The most powerful drinks in the world zoom_out_map1/42 ( Charley Gallay/Getty Images for Johnnie Walker)São Paulo – A study by Intangible Business and Drinks Power Brands shows which are the most powerful alcoholic beverage brands in the world. Power Brands 2015, in the spirits and wines category, surveyed 10,000 brands until you reach the most powerful. Beers didn’t count. Distillates (vodka, whiskey, gin, tequila, liqueurs, rum, cognac, digestives), wines and champagnes were evaluated. To create the ranking, the criteria were: market share occupied by the brand, projected growth for the coming years, numbers of segments and markets dominated by the brand, ability to combine price and quality, brand ability to be remembered by consumers, perception and values ​​brought with the brand, brand history. All these criteria were analyzed to arrive at the “power” of the brand. So it’s not just a question of brand or market value.NumbersIn the top 100, Scottish, American and French brands dominate the list. Then come English and Italian brands. Brazil appears only once, in position 51, with Dreher. Among companies, Pernod Ricard dominates, with 18 brands. Diageo comes in second, with 14 brands.Check out, in the images, the 40 most powerful brands.
   
• 2. 1. Johnnie Walker zoom_out_map2 / 42 (Disclosure)Country: Scotland Type: whiskey
• 3. 2. Smirnoff zoom_out_map3/42 ( Daniel Acker)Country: Russia Type: vodka
• 4. 3. Bacardi zoom_out_map4 / 42 (Bárbara Ladeia/EXAME.com)Country: Cuba Type: rum
• 5. 4. Jack Daniels zoom_out_map5 / 42 (Disclosure)Country: USA Type: whiskey
• 6. 5. Hennessy zoom_out_map6/42 ( Getty Images)Country: France Type: cognac
• 7. 6. Captain Morgan zoom_out_map7 / 42 (Disclosure)Country: Puerto Rico Type: rum
• 8. 7. Absolut zoom_out_map8 / 42 (Disclosure)Country: Sweden Type: vodka
• 9. 8. Martini zoom_out_map9 / 42 (Reproduction)Country: Italy Type: vermouth
• 10. 9. Chivas Regal zoom_out_map10/42 ( Disclosure)Country: Scotland Type: whiskey
• 11. 10. Jägermeister zoom_out_map11 / 42 (Reproduction)Country: Germany Type: digestive
• 12. 11. Ballantines zoom_out_map12/42 ( Disclosure)Country:  Scotland Type: whiskey
• 13. 12. Jim Beam zoom_out_map13/42 ( Wikimedia Commons)Country: USA Type: whiskey
• 14. 13. Baileys zoom_out_map14/42 ( Disclosure)Country: Ireland Type: liqueur
• 15. 14. Jameson zoom_out_map15/42 (Dimitrios Kambouris / AFP)Country: Ireland Type: whiskey
• 16. 15. Suntory Whiskey zoom_out_map16/42 ( Yuriko Nakao/Reuters)Country: Japan Type: whiskey
• 17. 16. José Cuervo zoom_out_map17/42 ( Disclosure)Country: Mexico Type: tequila
• 18. 17. Dewars zoom_out_map18/42 ( Disclosure)Country: Scotland Type: whiskey
• 19. 18. Concha y Toro zoom_out_map19/42 (Playback/Facebook )Country: Chile Type:  wine
• 20. 19. Moët & Chandon zoom_out_map20/42 ( Getty Images)Country: France Type: champagne
• 21. 20. Crown Royal zoom_out_map21/42 ( Disclosure)Country: Canada Type:  whiskey
• 22. 21. Gray Goose zoom_out_map22/42 ( Disclosure)  Country: France   Type: vodka
• 23. 22. Fernet-Branca zoom_out_map23 / 42 (Disclosure / Fernet)Country: Italy Type: digestive
• 24. 23. Barefoot zoom_out_map24/42 (Disclosure / Barefoot)Country: USA Type: wine
• 25. 24. Gordons zoom_out_map25 / 42 (.)Country: United Kingdom Type: gin
• 26. 25. Havana Club zoom_out_map26/42 ( Disclosure)Country: Cuba Type: rum
• 27. 26. Stolichnaya zoom_out_map27/42 (Disclosure / Stolichnaya)Country: Russia Type: vodka
• 28. 27. Ricard zoom_out_map28 / 42 (Playback)Country: France Type: liqueur
• 29. 28. E&J Gallo Winery zoom_out_map29 / 42 (Reproduction)Country: USA Type: wine
• 30. 29. Grants zoom_out_map30 / 42 (Playback)Country: Scotland Type: whiskey
• 31. 30. Robert Mondavi zoom_out_map31/42 ( Disclosure)Country: USA Type:  wine
• 32. 31. Martell zoom_out_map32/42 ( Disclosure)Country: France Type: cognac
• 33. 32. Veuve Clicquot zoom_out_map33/42 ( Walter Nissen/WikimediaCommons)Country: France Type: champagne
• 34. 33. Patron zoom_out_map34 / 42 (Playback)Country: Mexico Type: tequila
• 35. 34. Svedka zoom_out_map35 / 42 (Playback)Country: Sweden Type: vodka
• 36. 35. Skyy Vodka zoom_out_map36 / 42 (Playback)Country: USA Type: vodka
• 37. 36. J&B zoom_out_map37/42 ( Disclosure)Country: Scotland Type: whiskey
• 38. 37. Cîroc zoom_out_map38/42 ( Disclosure)Country: France Type: vodka
• 39. 38. Malibu zoom_out_map39 / 42 (Playback)Country: Curacao Type: rum
• 40. 39. Finland zoom_out_map40 / 42 (Playback)Country: Finland Type:  vodka
• 41. 40. Tanqueray zoom_out_map41/42 ( Wikimedia Commons)Country:  United Kingdom Type: gin
• 42. Now check the meanings of the zoom_out_map tags42/42 ( marcopako / Creative Commons)The curious meanings of 15 brand names