Kevin Hart is a famous comedian, actor and entrepreneur who has recently launched his own tequila brand, Gran Coramino, in partnership with Juan Domingo Beckmann, an 11th generation tequila maker and the owner of Proximo Spirits, the company behind Jose Cuervo. In this article, we will explore the story behind Gran Coramino, its production process, its unique features and its market potential.
The Story Behind Gran Coramino
Gran Coramino is the result of two years of collaboration between Hart and Beckmann, who share a passion for tequila and a vision to create a high-quality product that appeals to a new generation of tequila drinkers. Hart said he wanted to create something different in the market, to tell a story that hadn’t been told before for his fans, for his culture and for people who have never tasted a cristalino tequila before1.
Cristalino tequila is a relatively new style of tequila that involves filtering an aged tequila through charcoal or other methods to remove its color and enhance its smoothness and clarity. Beckmann is credited with inventing this style more than 10 years ago1 and has since applied it to several of his brands, such as Maestro Dobel and 1800 Cristalino.
Gran Coramino’s name is inspired by Hart’s nickname “Coramino”, which he uses on his social media accounts. The word “cora” means heart in Spanish, while “mino” is a diminutive suffix that expresses affection. The name also reflects Hart’s journey of hard work and perseverance to achieve his goals1.
The bottle design of Gran Coramino is also influenced by Hart’s personal style and taste. The twisted jet-black glass bottle features a gold label with the brand’s logo, which consists of two intertwined hearts that form an infinity symbol. The bottle also has a cork stopper with a gold cap that bears Hart’s signature2.
The Production Process of Gran Coramino
Gran Coramino owns every step of the tequila-making process from planting to bottling1. The brand sources its 100% blue Weber agaves from family-owned fields in Jalisco, Mexico. The agaves are hand-selected and harvested at peak maturity by expert jimadores (agave farmers). The agaves are then cooked in traditional stone ovens for 48 hours to release their sugars.
The cooked agaves are then crushed and fermented using natural yeast. The fermented juice is then distilled twice in copper pot stills to produce a clear and pure tequila. The tequila is then aged in Eastern European oak barrels for at least six months to impart flavor and complexity.
Gran Coramino currently offers two expressions: Reposado Cristalino and Añejo. The Reposado Cristalino is finished in California Cabernet wine casks for an additional two months to add a touch of sweetness and fruitiness. The Añejo is aged for 18 months and then blended with an Añejo matured in ex-Cognac casks for another six months to create a rich and smooth tequila.
Both expressions are then filtered through a slow and gentle process that removes the color but preserves the flavor and aroma of the aged tequilas. The result is a crystal-clear tequila that is exceptionally smooth and balanced.
The Unique Features of Gran Coramino
Gran Coramino stands out from other tequilas in the market for several reasons. First, it is one of the few cristalino tequilas that are available in the US market, which gives it a distinctive appearance and appeal. Second, it is made by one of the most respected and experienced tequila makers in the world, Juan Domingo Beckmann, who has over 225 years of family history in the industry1. Third, it is endorsed by one of the most popular and influential celebrities in the world, Kevin Hart, who has over 200 million followers on social media3.
Gran Coramino also offers a unique flavor profile that combines the complexity and depth of aged tequilas with the smoothness and clarity of cristalinos. The Reposado Cristalino has notes of vanilla, caramel, honey, citrus and spice, while the Añejo has notes of chocolate, coffee, dried fruits, nuts and oak4. Both expressions are meant to be enjoyed neat or on the rocks, or mixed with other ingredients to create cocktails.
The Market Potential of Gran Coramino
Gran Coramino has a great potential to succeed in the US market, which is the largest consumer of tequila in the world. According to the Distilled Spirits Council, tequila sales in the US grew by 17.4% in 2020, reaching $4.7 billion. The premium and super-premium segments of the category also grew by 19.9% and 25.8%, respectively. This shows that there is a strong demand for high-quality and innovative tequilas in the US market.
Gran Coramino also has the advantage of having a strong and loyal fan base, thanks to Hart’s popularity and influence. Hart has been promoting his tequila brand on his social media platforms, as well as on his podcasts, shows and movies. He has also partnered with other celebrities, such as Dwayne Johnson, Tiffany Haddish and Nick Jonas, to spread the word about Gran Coramino1.
Gran Coramino is currently available in select markets in the US, such as California, Florida, New York and Texas, as well as online through its website. The brand plans to expand its distribution to other states and countries in the future. The suggested retail price for Gran Coramino Reposado Cristalino is $49.99 and for Gran Coramino Añejo is $69.994.
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Conclusion
Gran Coramino is a new ultra-premium tequila brand that was created by Kevin Hart and Juan Domingo Beckmann. It is a cristalino tequila that offers a smooth and complex flavor that appeals to both new and experienced tequila drinkers. It is also backed by Hart’s fame and influence, as well as Beckmann’s expertise and heritage. Gran Coramino has a bright future in the US market, as it taps into the growing demand for high-quality and innovative tequilas.
References
- https://grancoramino.com/
- https://www.prnewswire.com/news-releases/kevin-hart-introduces-gran-coramino-a-new-ultra-premium-tequila-brand-at-the-cornerstone-of-passion-and-hard-work-301537193.html
- https://whiskeyraiders.com/article/kevin-hart-gran-coramino-tequila/
- https://www.thespiritsbusiness.com/2022/05/kevin-hart-debuts-tequila-brand/
- https://www.distilledspirits.org/news/distilled-spirits-sales-grew-7-7-in-2020/